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Mood, Awareness, and Product Evaluation

Abstract:

This study investigated the effects of mood on product evaluation. Subjects were asked to evaluate the stereo speakers on which they heard music that induced either a good or a bad mood. Subjects' awareness of the music as the source of their mood was manipulated to be high or low. The results of this 2 x 2 design suggested that under low source awareness, mood biased the evaluation of the speakers, in that subjects evaluated the speakers more favorably when in a good mood than in a bad mood....

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Kunal Basu More by this author
Gerald Gorn More by this author
Marvin Goldberg More by this author
Publication date:
1993
URN:
uuid:a08956dd-49c1-456f-b443-51fa539e2e4f
Local pid:
oai:eureka.sbs.ox.ac.uk:1973

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