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Thesis

The polymedia movement of KONY 2012: humanitarianism and millennial activism in the digital age

Abstract:

This thesis seeks to understand the challenges and complexities of humanitarianism and youth activism in contemporary America by focusing on a ‘polymedia movement’ known as KONY 2012. KONY 2012 became the most viral video and humanitarian campaign to date when it was released by an American organisation called Invisible Children. KONY 2012 presents a uniquely powerful example of current trends in social relations and an instance of how people might be motivated to associate in a future tha...

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Division:
SSD
Department:
SAME
Role:
Author

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Role:
Supervisor
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
University of Oxford
UUID:
uuid:a05cb422-4e34-4815-9163-a9b8aa98b4bd
Deposit date:
2019-11-07

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