Is Multimedia Convergence To Be Welcomed?
This paper considers the consumer implications of the process of convergence across multimedia and telecoms markets. Convergence begins when one firm begins to sell products in hitherto separate horizontal markets competing against rivals active in just one or other of the markets. Convergence creates a strategic link between the markets which alters the price levels; creates the possibility of bundle prices; and creates winners and losers in the population. Partial convergence (e.g. a merged...Expand abstract
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