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Using advertising audience estimates to improve global development statistics

Abstract:

The United Nations Sustainable Development Goals (SDGs) are a key instrument in setting the agenda around global development until 2030. These goals come with a set of 232 indicators against which countries should monitor their progress with respect to the SDGs. Existing data sources to measure progress on the SDGs and global population trends however are often (i) outdated, (ii) lacking international comparability, (iii) lacking appropriate disaggregation, or (iv) missing completely. These p...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Publisher's version

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Institution:
University of Oxford
Division:
Social Sciences Division
Department:
Sociology
Oxford college:
Nuffield College
ORCID:
0000-0003-0615-2868
Zagheni, E More by this author
Publisher:
International Telecommunication Union Publisher's website
Journal:
ITU Journal: ICT Discoveries Journal website
Volume:
1
Issue:
2
Publication date:
2018-11-16
Acceptance date:
2018-09-21
ISSN:
2616-8375
Pubs id:
pubs:953040
URN:
uri:991b732a-2537-40ab-b045-1110fb175fac
UUID:
uuid:991b732a-2537-40ab-b045-1110fb175fac
Local pid:
pubs:953040

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