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Can Cognitive Science Help Us Make Online Risk More Tangible?.

Abstract:

Understanding the mental processes engaged by different representations of risk information is critical for the design of effective online risk communication. An empirical research in cognitive psychology is perhaps most relevant for understanding the principles that determine people's perception and assessment of risk. The cognitive processes that people use to assess risk have shown that risk perception and assessment are complex processes, which can involve the application of heuristics th...

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Publisher copy:
10.1109/MIS.2009.111

Authors


Journal:
IEEE Intelligent Systems
Volume:
24
Issue:
6
Pages:
32-36
Publication date:
2009-01-01
DOI:
ISSN:
1541-1672
URN:
uuid:96384109-479c-4ceb-865e-06b1ec113305
Source identifiers:
328704
Local pid:
pubs:328704
Language:
English

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