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Thesis

Market design, borders, and gravity in the virtual world

Abstract:

This thesis consists of three separate papers which examine different aspects of the economics of online commerce.

The first paper studies a natural experiment in the release of a new ad targeting feature onto an online advertising platform. The experiment affects the specificity of advertising assets in certain geographic ad markets. The paper finds evidence that the additional specificity negatively affects auction participation in the treated areas, an effect that has not been an...

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Division:
SSD
Department:
Economics
Role:
Author

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Role:
Supervisor
Economic & Social Research Council More from this funder
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
University of Oxford
Language:
English
Subjects:
UUID:
uuid:91849bc8-5f6c-49f4-bd06-9f04afcfd1f9
Deposit date:
2016-10-15

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