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ASSESSING THE SHAPES AND SPEECH SOUNDS THAT CONSUMERS ASSOCIATE WITH DIFFERENT KINDS OF CHOCOLATE

Abstract:

Reliable crossmodal correspondences have been demonstrated between dark and mint chocolates with angular shapes and sharper-sounding speech sounds on one hand, and between milk chocolate with organic shapes and rounder-sounding speech sounds on the other. In the present study, a panel of consumers was presented with four different chocolates: two mints (solid and fondant), one dark and one milk. They either tasted (Experiment 1) or simply imagined tasting (Experiment 2) the chocolates and ind...

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Publication status:
Published

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Journal:
JOURNAL OF SENSORY STUDIES
Volume:
26
Issue:
6
Pages:
421-428
Publication date:
2011-12-05
DOI:
EISSN:
1745-459X
ISSN:
0887-8250
URN:
uuid:90ab4cf3-82cc-405e-b944-138b54c23926
Source identifiers:
246032
Local pid:
pubs:246032
Language:
English

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