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Journal article

Social referents and normative standards affect perceptions of livestock management behaviors

Abstract:

Social influence impacts individuals’ behavior through norms – the perceived appropriateness of behaviors – and social referents, whose behavior is copied by others. Interventions using social influence may help promote conservation-friendly behaviors. We explored how perceptions are influenced by descriptive norms (what people do) and social referents (who does it) in relation to livestock management in Kenya. By presenting participants with vignettes describing different livestock managemen...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1080/10871209.2021.1984615

Authors


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Institution:
University of Oxford
Division:
MPLS
Department:
Zoology
Role:
Author
Publisher:
Taylor & Francis
Journal:
Human Dimensions of Wildlife More from this journal
Volume:
27
Issue:
3
Pages:
290-305
Publication date:
2021-09-26
Acceptance date:
2021-06-22
DOI:
EISSN:
1533-158X
ISSN:
1087-1209
Language:
English
Keywords:
Pubs id:
1183489
Local pid:
pubs:1183489
Deposit date:
2021-06-26

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