Journal article icon

Journal article

Addressing public health emergencies via Facebook surveys: Advantages, challenges, and practical considerations

Abstract:

Surveys of the general population can provide crucial information for designing effective nonpharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this viewpoint paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, chall...

Expand abstract
Publication status:
Published
Peer review status:
Peer reviewed

Actions


Access Document


Files:
Publisher copy:
10.2196/20653

Authors


More by this author
Role:
Author
ORCID:
0000-0003-2470-0071
More by this author
Role:
Author
ORCID:
0000-0003-3014-8551
More by this author
Role:
Author
ORCID:
0000-0001-7352-8525
More by this author
Role:
Author
ORCID:
0000-0001-5594-1156
More by this author
Institution:
University of Oxford
Division:
SSD
Department:
Saïd Business School
Role:
Author
Publisher:
JMIR Publications Publisher's website
Journal:
Journal of Medical Internet Research Journal website
Volume:
22
Issue:
12
Article number:
e20653
Publication date:
2020-12-14
Acceptance date:
2020-10-28
DOI:
EISSN:
1438-8871
ISSN:
1439-4456
Pmid:
33284782
Language:
English
Keywords:
Pubs id:
1148717
Local pid:
pubs:1148717
Deposit date:
2021-03-28

Terms of use


Views and Downloads






If you are the owner of this record, you can report an update to it here: Report update to this record

TO TOP