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Addressing public health emergencies via Facebook surveys: Advantages, challenges, and practical considerations

Abstract:

Surveys of the general population can provide crucial information for designing effective nonpharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this viewpoint paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, chall...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.2196/20653

Authors


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Role:
Author
ORCID:
0000-0003-2470-0071
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Role:
Author
ORCID:
0000-0003-3014-8551
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Role:
Author
ORCID:
0000-0001-7352-8525
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Role:
Author
ORCID:
0000-0001-5594-1156
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Institution:
University of Oxford
Division:
SSD
Department:
Saïd Business School
Role:
Author
Publisher:
JMIR Publications
Journal:
Journal of Medical Internet Research More from this journal
Volume:
22
Issue:
12
Article number:
e20653
Publication date:
2020-12-14
Acceptance date:
2020-10-28
DOI:
EISSN:
1438-8871
ISSN:
1439-4456
Pmid:
33284782
Language:
English
Keywords:
Pubs id:
1148717
Local pid:
pubs:1148717
Deposit date:
2021-03-28

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