Journal article
The past, present, and future of using social marketing to conserve biodiversity
- Abstract:
-
Since the establishment of social marketing as a discipline, it was clear that environmental sustainability would be part of its scope (Kotler & Zaltman, 1971). Yet, whereas the academic scope of the field was broadly defined, the origins of social marketing practice, which were heavily linked to the promotion of family planning, meant that the development of this practice-led field has been historically focused on public health. Since the beginning of the century, there have been importa...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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Authors
Bibliographic Details
- Publisher:
- SAGE Publications Publisher's website
- Journal:
- Social Marketing Quarterly Journal website
- Volume:
- 25
- Issue:
- 1
- Pages:
- 3-8
- Publication date:
- 2019-02-05
- DOI:
- EISSN:
-
1539-4093
- ISSN:
-
1524-5004
Item Description
- Language:
- English
- Pubs id:
-
pubs:1042623
- UUID:
-
uuid:8c56d57d-26d7-49d9-8412-8c52a85e3421
- Local pid:
- pubs:1042623
- Source identifiers:
-
1042623
- Deposit date:
- 2019-08-12
Terms of use
- Copyright holder:
- Veríssimo, D
- Copyright date:
- 2019
- Notes:
- © The Author(s) 2019. This is the accepted manuscript version of the article. The final version is available online from SAGE Publications at: https://doi.org/10.1177/1524500419825545
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