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Thesis

Forms of persuasion: art and business in the 1960s

Abstract:

In the 1960s, art and business engaged in a sweeping but now largely forgotten romance. Corporations rushed to install art in their foyers and on their urban plazas. Many bought or commissioned works of art to display inside their factories and offices. They reproduced art in their advertisements and annual reports, and profiled it in press stunts and photo ops. They developed promotional art exhibitions that toured across the country and around the world. This dissertation considers how s...

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Institution:
University of Oxford
Oxford college:
St Catherine's College
Department:
Humanities Division - History Faculty - History of Art,Department of
Role:
Author

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Role:
Supervisor
Publication date:
2014
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
Oxford University, UK
URN:
uuid:7dc16529-27d9-4b3c-97f8-814dffb0019e
Local pid:
ora:8986

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