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Journal article

Colour, pleasantness, and consumption behaviour within a meal.

Abstract:

It is often claimed that colour (e.g., in a meal) affects consumption behaviour. However, just how strong is the evidence in support of this claim, and what are the underlying mechanisms? It has been shown that not only the colour itself, but also the variety and the arrangement of the differently-coloured components in a meal influence consumers' ratings of the pleasantness of a meal (across time) and, to a certain extent, might even affect their consumption behaviour as well. Typically, eat...

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Publication status:
Published

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Publisher copy:
10.1016/j.appet.2014.01.004

Authors


Journal:
Appetite
Volume:
75
Pages:
165-172
Publication date:
2014-04-05
DOI:
EISSN:
1095-8304
ISSN:
0195-6663
URN:
uuid:7a5d8edb-09fc-4f30-9f86-a0459617b674
Source identifiers:
447196
Local pid:
pubs:447196

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