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What do we know about communicating risk? A brief review and suggestion for contextualising serious, but rare, risk, and the example of cox-2 selective and non-selective NSAIDs

Abstract:

Background: Communicating risk is difficult. Although different methods have been proposed - using numbers, words, pictures or combinations - none has been extensively tested. We used electronic and bibliographic searches to review evidence concerning risk perception and presentation. People tend to underestimate common risk and overestimate rare risk; they respond to risk primarily on the basis of emotion rather than facts, seem to be risk averse when faced with medical interventions, and wa...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Publisher's version

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Publisher copy:
10.1186/ar2373

Authors


More by this author
Institution:
University of Oxford
Research group:
Pain Research
Department:
Nuffield Department of - Anaesthetics
More by this author
Institution:
University of Oxford
Research group:
Pain Research
Department:
Nuffield Department of - Anaesthetics
More by this author
Institution:
University of Oxford
Research group:
Pain Research
Department:
Nuffield Department of - Anaesthetics
More by this author
Institution:
Risk Communication Insitute, Gainesville, Florida, USA
Oxford Pain Research Trust More from this funder
Pfizer Ltd. More from this funder
Publisher:
BioMed Central Publisher's website
Journal:
Arthritis Research & Therapy Journal website
Volume:
10
Issue:
1
Publication date:
2008-02-05
DOI:
URN:
uuid:7a2ecb2f-d9ce-41e9-9198-747b6ff33b7e
Local pid:
ora:1807

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