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Journal article

Modelling the role of trust in social relationships

Abstract:

A social trust model is presented for investigating the social relationships and social networks in the real world and in social media. The results demonstrate that multi-level social structures, with a few strong relationships, more medium ties and large numbers of weak ties emerge in an evolutionary simulation when wellbeing and alliances are rewarded withhigh levels of social interaction. ‘Favour-the-few’ trust strategies were more competitive than others under a wide range of fitness c...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1145/2815620

Authors


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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author
Publisher:
Association for Computing Machinery
Journal:
ACM Transactions on Internet Technology More from this journal
Volume:
15
Issue:
4
Article number:
16
Publication date:
2015-11-26
DOI:
EISSN:
1557-6051
ISSN:
1533-5399
Keywords:
Pubs id:
pubs:593116
UUID:
uuid:77620d36-f028-4fde-86e0-39af63ed3233
Local pid:
pubs:593116
Source identifiers:
593116
Deposit date:
2016-03-14

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