Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy - ORA - Oxford University Research Archive

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Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy

Abstract:: A system of exchange for marketing pharmaceuticals to developing countries is described, identifying the key conflicts among its constituents. A research agenda for marketing is suggested, involving both systemic characteristics and exchange behaviours. A framework for public policy appropriate for governments in the developing world is proposed.

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APA Style

Basu, K., & Chattopadhyay, A. (2016). Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy.

MLA Style

Basu, K., and A. Chattopadhyay. Marketing Pharmaceuticals to Developing Nations: Research Issues and a Framework for Public Policy. 2016.

Chicago Style

Basu, K, and A Chattopadhyay. 2016. “Marketing Pharmaceuticals to Developing Nations: Research Issues and a Framework for Public Policy.”
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+ Basu, K More by this author

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+ Chattopadhyay, A More by this author

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Bibliographic Details

Publication date:: 1995-12-01

Item Description

UUID:: uuid:75cc82c2-dbcb-4ff3-93c5-4fd9c5bb1d8c
Local pid:: oai:eureka.sbs.ox.ac.uk:1970
Deposit date:: 2012-02-01

Terms of use

Copyright date:: 1995

Licence:: Terms and Conditions of Use for Oxford University Research Archive

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