Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy

Kunal Basu; Amitava Chattopadhyay

Abstract:

A system of exchange for marketing pharmaceuticals to developing countries is described, identifying the key conflicts among its constituents. A research agenda for marketing is suggested, involving both systemic characteristics and exchange behaviours. A framework for public policy appropriate for governments in the developing world is proposed.

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APA Style

Basu, K., & Chattopadhyay, A. (1995). Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy.

MLA Style

Basu, Kunal, and Amitava Chattopadhyay. Marketing Pharmaceuticals to Developing Nations: Research Issues and a Framework for Public Policy. 1995.

Chicago Style

Basu, Kunal, and Amitava Chattopadhyay. 1995. “Marketing Pharmaceuticals to Developing Nations: Research Issues and a Framework for Public Policy.”
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