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Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy

Abstract:
A system of exchange for marketing pharmaceuticals to developing countries is described, identifying the key conflicts among its constituents. A research agenda for marketing is suggested, involving both systemic characteristics and exchange behaviours. A framework for public policy appropriate for governments in the developing world is proposed.

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Publication date:
1995-12-05
URN:
uuid:75cc82c2-dbcb-4ff3-93c5-4fd9c5bb1d8c
Local pid:
oai:eureka.sbs.ox.ac.uk:1970

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