Journal article
Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy
- Abstract:
- A system of exchange for marketing pharmaceuticals to developing countries is described, identifying the key conflicts among its constituents. A research agenda for marketing is suggested, involving both systemic characteristics and exchange behaviours. A framework for public policy appropriate for governments in the developing world is proposed.
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Bibliographic Details
- Publication date:
- 1995-12-01
Item Description
- UUID:
-
uuid:75cc82c2-dbcb-4ff3-93c5-4fd9c5bb1d8c
- Local pid:
- oai:eureka.sbs.ox.ac.uk:1970
- Deposit date:
- 2012-02-01
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- Copyright date:
- 1995
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