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Journal article

“A sweet smile”: the modulatory role of emotion in how extrinsic factors influence taste evaluation

Abstract:

It has recently been demonstrated that the reported tastes/flavours of food/beverages can be modulated by means of external visual and auditory stimuli such as typeface, shapes, and music. The present study was designed to assess the role of the emotional valence of the product-extrinsic stimuli in such crossmodal modulations of taste. Participants evaluated samples of mixed fruit juice whilst simultaneously being presented with auditory or visual stimuli having either positive or negative va...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted Manuscript

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Publisher copy:
10.1080/02699931.2017.1386623

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Department:
Oxford, MSD, Experimental Psychology
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Department:
Somerville College
Publisher:
Taylor and Francis Publisher's website
Journal:
Cognition and Emotion Journal website
Volume:
32
Issue:
5
Pages:
1052-1061
Publication date:
2017-10-10
Acceptance date:
2017-09-26
DOI:
Pubs id:
pubs:731883
URN:
uri:75ad86c9-ad9f-43e9-ad84-4b40b9df8e5c
UUID:
uuid:75ad86c9-ad9f-43e9-ad84-4b40b9df8e5c
Local pid:
pubs:731883

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