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Case study - M-commerce at Helsana Health Insurance: Mobile premium calculator

Abstract:

The advancement of Information and Telecommunication Technologies allows new types of interaction between companies and customers. Companies face the question which potentials can be exploited using new communication and transaction channels and which challenges must be overcome in doing so. The design of the interaction between customer and company is of crucial importance. Depending on the process requirements different alternatives of communication can be chosen.The following case study de...

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Publication status:
Published

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Publisher copy:
10.1109/DEXA.2003.1232132

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Pages:
877-881
Publication date:
2003-01-01
DOI:
URN:
uuid:748cd3a4-0335-4efb-85fc-09a9818a3d4c
Source identifiers:
23500
Local pid:
pubs:23500
ISBN:
0-7695-1993-8

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