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Investigating the influence of colour, weight, and fragrance intensity on the perception of liquid bath soap: An experimental study

Abstract:

We report a preliminary experiment designed to investigate people's product expectations (for a liquid soap) as a function of its fragrance and packaging. To this end, a series of soap bottles was produced that were identical in shape but had different intensities of colouring (white, pink, or red). The weight of the bottles also varied (either light -350. g, or heavy -450. g). Two different concentrations of perfume were added to the liquid soap contained in the bottles (either low or high)....

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Publication status:
Published

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Authors


Bordegoni, M More by this author
Journal:
FOOD QUALITY AND PREFERENCE
Volume:
31
Issue:
1
Pages:
56-64
Publication date:
2014-01-05
DOI:
ISSN:
0950-3293
URN:
uuid:72df1f6b-c1ba-460c-a249-e8bb4f6e807f
Source identifiers:
430171
Local pid:
pubs:430171

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