Journal article
The influence of product aesthetics on consumer inference making
- Abstract:
-
Product aesthetics can enhance consumer welfare in numerous ways. Aside from simply making products more pleasurable, product aesthetics can also influence the inferences that consumers make about functional attributes. In some instances, an attractive design can accurately provide information regarding utility. In other instances, however, an attractive design can be a misleading signal that prompts consumers to assume more utility than justified. Across five studies, the present research ex...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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Authors
Bibliographic Details
- Publisher:
- University of Chicago Press Publisher's website
- Journal:
- Journal of the Association for Consumer Research Journal website
- Volume:
- 4
- Issue:
- 4
- Pages:
- 398-408
- Publication date:
- 2019-07-24
- Acceptance date:
- 2019-05-01
- DOI:
- ISSN:
-
2378-1815
Item Description
- Language:
- English
- Pubs id:
-
pubs:1022333
- UUID:
-
uuid:6f7566a0-986a-4cf8-a879-f018bb4eda1c
- Local pid:
- pubs:1022333
- Source identifiers:
-
1022333
- Deposit date:
- 2019-06-25
Terms of use
- Copyright holder:
- Association for Consumer Research
- Copyright date:
- 2019
- Rights statement:
- © 2019 the Association for Consumer Research. All rights reserved.
- Notes:
- This is the accepted manuscript version of the article. The final version is available online from the University of Chicago Press at: http://dx.doi.org/10.1086/705033
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