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Journal article

Paying attention to real options

Abstract:

The strategy literature is increasingly focused on the need to create dynamic capabilities to respond with innovative product offerings in‘hypercompetitive’ environments. The real options approach offers hope for managers facing such threatening environments by highlighting methods to hold options on a variety of possible future states, thereby reducing risk without bearing all the costs. However, extant real options literature, stemming from rational-based financial assumptions, does not con...

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Michael L. Barnett More by this author
Publication date:
2005
URN:
uuid:6ec0c901-7f00-48fb-a7f4-73b832ed9f74
Local pid:
oai:eureka.sbs.ox.ac.uk:968

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