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European consumer protection through the behavioral lens

Abstract:

In this article, we identify whether and how EU consumer protection rules could incorporate more behavioral wisdom. The relevance of behavioral insights to consumer rights is obvious as consumer protection rules tend to ignore how boundedly rational consumers can be when they make their decisions. The rules are all too often written with a fictional consumer in mind: one who reads labels, checks the terms and conditions, etc. Though the relevance of behavioral insights to consumer protecti...

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Publication status:
Published
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Division:
SSD
Department:
Law
Subgroup:
Law Faculty
Role:
Author
Publisher:
Columbia Journal of European Law Publisher's website
Journal:
Columbia Journal of European Law Journal website
Volume:
23
Issue:
3
Pages:
607-646
Publication date:
2017-05-01
Acceptance date:
2016-09-01
ISSN:
1076-6715
Pubs id:
pubs:653599
UUID:
uuid:6e917ea0-bf5b-4c80-a25a-63827b5cd449
Source identifiers:
653599
Local pid:
pubs:653599
Language:
English

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