Journal article
Identifying well-connected opinion leaders for informal health promotion: The example of the ASSIST Smoking Prevention Program
- Abstract:
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Methods used to select opinion leaders for informal behavior change interventions vary, affecting the role they adopt and the outcomes of interventions. The development of successful identification methods requires evidence that these methods achieve their aims. This study explored whether the “whole community” nomination process used in the ASSIST smoking prevention program successfully identified “peer supporters” who were well placed within their school social networks to diffuse an antism...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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- Files:
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(Version of record, pdf, 1016.2KB)
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- Publisher copy:
- 10.1080/10410236.2015.1020264
Authors
Funding
Bibliographic Details
- Publisher:
- Taylor and Francis Publisher's website
- Journal:
- Health Communication Journal website
- Volume:
- 31
- Issue:
- 8
- Pages:
- 946-953
- Publication date:
- 2015-12-23
- DOI:
- EISSN:
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1532-7027
- ISSN:
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1041-0236
Item Description
- Language:
- English
- Pubs id:
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pubs:587380
- UUID:
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uuid:6c4a829c-93ec-4033-a064-9d362ab747b5
- Local pid:
- pubs:587380
- Source identifiers:
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587380
- Deposit date:
- 2016-08-05
Terms of use
- Copyright holder:
- Holliday et al
- Copyright date:
- 2015
- Notes:
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Copyright © Jo Holliday, Suzanne Audrey, Rona Campbell, and Laurence Moore.
This is an Open Access article. Noncommercial reuse, distribution, and reproduction in any medium, provided the original work is properly attributed, cited, and is not altered, transformed, or built upon in any way, is permitted. The moral rights of the named author(s) have been as
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