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Journal article

Identifying well-connected opinion leaders for informal health promotion: The example of the ASSIST Smoking Prevention Program

Abstract:

Methods used to select opinion leaders for informal behavior change interventions vary, affecting the role they adopt and the outcomes of interventions. The development of successful identification methods requires evidence that these methods achieve their aims. This study explored whether the “whole community” nomination process used in the ASSIST smoking prevention program successfully identified “peer supporters” who were well placed within their school social networks to diffuse an antism...

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Publication status:
Published
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Oxford college:
Nuffield College
Role:
Author
More from this funder
Name:
UK Clinical Research Collaboration
Grant:
MR/KO232331/1
More from this funder
Name:
Medical Research Council
Grant:
G9900538
Publisher:
Taylor and Francis
Journal:
Health Communication More from this journal
Volume:
31
Issue:
8
Pages:
946-953
Publication date:
2015-12-23
DOI:
EISSN:
1532-7027
ISSN:
1041-0236
Language:
English
Pubs id:
pubs:587380
UUID:
uuid:6c4a829c-93ec-4033-a064-9d362ab747b5
Local pid:
pubs:587380
Source identifiers:
587380
Deposit date:
2016-08-05

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