ARCC network blog: You call it networking – I call it ‘casual stalking’…

Record

So how does casual stalking work? A great example is when you’re putting an event together. You have a rough idea of who should be there – we repeat ad-nausea ‘know your audience’ – but actually this is the most difficult task. And it isn’t just about putting ‘bums on seats’… everyone is busy, you need to make sure what you are offering is worth the effort of attending. Perhaps the principles of casual stalking are difficult to apply to a 30,000 visitor trade show, but you can certainly give it a good shot in your event promotion.

Authors: Wilkins, T

• Publication status: Published
• Peer review status: Not peer reviewed
• Publisher: UKCIP, University of Oxford Publisher's website
• Publication date: 2017-03-27