Journal article
Identifying ambassador species for conservation marketing
- Abstract:
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Conservation relies heavily on external funding, much of it from a supportive public. Therefore it is important to know which species are most likely to catalyse such funding. Whilst previous work has looked at the physical attributes that contribute to a species' appeal, no previous studies have tried to examine the extent to which a species' sympatriots might contribute to it's potential as flagship for wider conservation. Therefore, here we estimate ‘flexibility’ and ‘appeal’ scores for al...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
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(Version of record, pdf, 1.3MB)
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- Publisher copy:
- 10.1016/j.gecco.2017.11.006
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Authors
Funding
Panthera
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Eppley Foundation
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Wildlife Conservation Research Unit, Oxford
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Jackson Foundation
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Pembroke College
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Bibliographic Details
- Publisher:
- Elsevier Publisher's website
- Journal:
- Global Ecology and Conservation Journal website
- Volume:
- 12
- Pages:
- 204-214
- Publication date:
- 2017-12-01
- Acceptance date:
- 2017-11-21
- DOI:
- EISSN:
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2351-9894
- Source identifiers:
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794845
Item Description
- Keywords:
- Pubs id:
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pubs:794845
- UUID:
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uuid:68ba7bcf-6ffa-4da9-9322-e0c90d4b332e
- Local pid:
- pubs:794845
- Deposit date:
- 2017-11-22
Terms of use
- Copyright holder:
- Macdonald et al
- Copyright date:
- 2017
- Notes:
- © 2017 the author(s). Published by Elsevier B.V. under a Creative Commons BY-NC-ND 4.0 license.
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