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Journal article

Identifying ambassador species for conservation marketing

Abstract:

Conservation relies heavily on external funding, much of it from a supportive public. Therefore it is important to know which species are most likely to catalyse such funding. Whilst previous work has looked at the physical attributes that contribute to a species' appeal, no previous studies have tried to examine the extent to which a species' sympatriots might contribute to it's potential as flagship for wider conservation. Therefore, here we estimate ‘flexibility’ and ‘appeal’ scores for al...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1016/j.gecco.2017.11.006

Authors


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Institution:
University of Oxford
Division:
Social Sciences Division
Department:
SOGE; Environmental Change Institute
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS Division
Department:
Zoology
Role:
Author
More by this author
Institution:
University of Oxford
Division:
Medical Sciences Division
Department:
NDM; Wellcome Trust Centre for Human Genetics
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS Division
Department:
Zoology
Role:
Author
More by this author
Institution:
University of Oxford
Division:
MPLS Division
Department:
Zoology
Role:
Author
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Eppley Foundation More from this funder
Wildlife Conservation Research Unit, Oxford More from this funder
Jackson Foundation More from this funder
Pembroke College More from this funder
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Publisher:
Elsevier Publisher's website
Journal:
Global Ecology and Conservation Journal website
Volume:
12
Pages:
204-214
Publication date:
2017-12-01
Acceptance date:
2017-11-21
DOI:
EISSN:
2351-9894
Source identifiers:
794845
Keywords:
Pubs id:
pubs:794845
UUID:
uuid:68ba7bcf-6ffa-4da9-9322-e0c90d4b332e
Local pid:
pubs:794845
Deposit date:
2017-11-22

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