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The American automobile frenzy of the 1950s

Abstract:

A pronounced cycle of car sales in the 1950s is explained in terms of styling competition and consumer preferences. An oligopolistic industry concentrated on non-price competition, and responded to perceived consumer demand for styling and status, with an accelerated product cycle. Demand was shifting from higher price-and-status models, to the feature-loaded high end of 'low-price' models. This suggests a consumer preference for sensual gratification rather than status. But feature competiti...

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Published

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Institution:
University of Oxford
Division:
SSD
Department:
Economics
Role:
Author
Publisher:
University of Oxford
Series:
Oxford Economic and Social History Working Papers
Publication date:
1996-12-01
Paper number:
11
Language:
English
Pubs id:
1167902
UUID:
uuid:68537280-958a-43c0-9d05-a24d8209e04e
Local pid:
pubs:1167902
Deposit date:
2011-08-16

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