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Semantic Pervasive Advertising

Abstract:

Pervasive advertising targets consumers on-the-move with ads displayed on their mobile devices. As for web advertising, ads are distributed by embedding them into websites and apps, easily flooding consumers with a large number of uninteresting offers. As the pervasive setting amplifies traditional issues such as targeting, cost, and privacy, we argue the need for a new perspective on the problem. We introduce PervADs, a privacy-preserving, user-centric, and pervasive ads-distribution platfor...

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Host title:
Proc. of the 7th Intl Conf. on Web Reasoning and Rule Systems (RR)
Publication date:
2013-01-01
DOI:
UUID:
uuid:6770a3c9-2021-475a-a959-1469146ef0a3
Local pid:
cs:7768
Deposit date:
2015-03-31

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