Using consumer preferences to characterize the trade of wild‐collected ornamental orchids in China
Over-exploitation of wildlife for trade threatens taxa globally. Interest in demand-side approaches to address this problem has grown but understanding of how consumer preferences shape demand remains limited. To quantify the role of consumer preferences for wild orchids in China’s horticultural market, we used conjoint analysis to determine which attributes are preferred by orchid owners and non-owners in two socio-economically contrasting areas of South China. Across all respondents, price ...Expand abstract
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- Williams et al
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Copyright © 2018 The Authors. Conservation Letters published by Wiley Periodicals, Inc.
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