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Micro-Strategy and Strategising: Introduction to the Special Issue

Abstract:

This introductory paper provides a background to the origins, themes and papers of this Special Issue on Micro Strategy and Strategizing. Our overarching argument is that, while the field of strategy has traditionally concentrated on the macro-level of organizations, it needs now to attend to much more micro-level phenomena. We propose an activity-based view of strategy that focuses on the detailed processes and practices which constitute the day-to-day activities of organizational life and w...

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Richard Whittington More by this author
Gerry Johnson More by this author
Leif Melin More by this author
Publication date:
2003
URN:
uuid:63d67f68-59dc-4dbf-a2f1-298e546526bd
Local pid:
oai:eureka.sbs.ox.ac.uk:1770

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