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Applying behavioural science to increase uptake of the NHS Health Check: a randomised controlled trial of gain- and loss-framed messaging in the national patient information leaflet

Abstract:

Background: The NHS Health Check (NHSHC) is a national programme for the prevention of non-communicable diseases. Patients aged 40–74 without an existing cardiovascular-related condition should be invited quinquennially. Uptake is lower than anticipated. We assessed the impact on uptake of two new behaviourally-enhanced leaflets (with the current national leaflet as a control), enclosed with the invitation letter: the first trial on the leaflet.

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Publication status:
Published
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Division:
HUMS
Department:
Philosophy Faculty
Role:
Author
ORCID:
0000-0003-0706-1618
Publisher:
BioMed Central
Journal:
BMC Public Health More from this journal
Volume:
19
Article number:
1519
Place of publication:
England
Publication date:
2019-11-14
Acceptance date:
2019-10-04
DOI:
EISSN:
1471-2458
Pmid:
31727030

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