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Changing the availability and positioning of more vs. less environmentally sustainable products: a randomised controlled trial in an online experimental supermarket

Abstract:

Food purchasing behaviours are shaped by the choices available to shoppers and the way they are offered for sale. This study tested whether prominent positioning of more sustainable food items online and increasing their relative availability might reduce the environmental impact of foods selected in a 2x2 (availability x position) factorial randomised controlled trial where participants (n=1179) selected items in a shopping task in an experimental online supermarket. The availability inte...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1016/j.appet.2024.107579

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Institution:
University of Oxford
Division:
MSD
Department:
Primary Care Health Sciences
Role:
Author
ORCID:
0000-0002-6558-388X
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Name:
Wellcome Trust
Grant:
222566/Z/21/Z
Publisher:
Elsevier
Journal:
Appetite More from this journal
Article number:
107579
Publication date:
2024-06-22
Acceptance date:
2024-06-21
DOI:
EISSN:
1095-8304
ISSN:
0195-6663
Language:
English
Keywords:
Pubs id:
2010467
Local pid:
pubs:2010467
Deposit date:
2024-06-27

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