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Strategy after Modernism: Recovering Practice

Abstract:

This article identifies an opportunity for European researchers to develop a more practice-sensitive research programme for strategy ‘after modernism’. Strategy's intellectual lock-in on modernist detachment and economic theory can now be relaxed. Strategy can draw also on the rich resources of sociology to engage more directly with strategy as a social practice. This article outlines elements of a double agenda for strategy research after modernism: first, a sociological agenda concerned wit...

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Richard Whittington More by this author
Publication date:
2004
URN:
uuid:5d3491ff-f891-494d-90af-cb1ac45d0482
Local pid:
oai:eureka.sbs.ox.ac.uk:1763

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