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Purchase Decision-Making in Fair Trade and the “Ethical Gap"

Abstract:

Children are increasingly being recognised as a significant force in the retail market place, as primary consumers, influencers of others, and as future customers. This paper adds to the literature on children as consumers by exploring their attitudinal responses to a specific group of products: Fair Trade lines. There has been no research to date that has specifically addressed children as consumers of Fair Trade or the ethical purchase decision-making process in this area. The methodologica...

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Authors


Alex Nicholls More by this author
Nick J Lee More by this author
Publication date:
2006
URN:
uuid:5c4ca82d-1853-4c44-92d7-f9eaddde95e5
Local pid:
oai:eureka.sbs.ox.ac.uk:1083

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