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Das faktorielle Survey. Methodische Grundsätze, Anwendungen und Perspektiven einer innovativen Methode für die Kommunikationswissenschaft

Abstract:

The factorial survey, also referred to as vignette analysis, is used very rarely in Communication Studies. This paper gives a brief historical review of the factorial survey, then outlining the fundamental principles, including aspects of vignette creation, allocation and dimension design, as well as discussing the relation between the method and similar methods of empirical social research And the survey. Using three examples from the realm of communication studies, the thematic and methodic...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted manuscript

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Publisher copy:
10.5771/1615-634X-2017-1-101

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Department:
Oxford, SSD, Politics & Int Relations
Role:
Author
Publisher:
Nomos Verlagsgeseschaft Publisher's website
Journal:
Medien & Kommunikationswissenschaft Journal website
Volume:
65
Issue:
1
Pages:
101-116
Publication date:
2017-03-05
Acceptance date:
2017-02-09
DOI:
ISSN:
1615-634X
Pubs id:
pubs:693846
URN:
uri:5c3b2909-4c79-4628-992f-ae5642162eec
UUID:
uuid:5c3b2909-4c79-4628-992f-ae5642162eec
Local pid:
pubs:693846

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