- Abstract:
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The factorial survey, also referred to as vignette analysis, is used very rarely in Communication Studies. This paper gives a brief historical review of the factorial survey, then outlining the fundamental principles, including aspects of vignette creation, allocation and dimension design, as well as discussing the relation between the method and similar methods of empirical social research And the survey. Using three examples from the realm of communication studies, the thematic and methodic...
Expand abstract - Publication status:
- Published
- Peer review status:
- Peer reviewed
- Version:
- Accepted manuscript
- Files:
-
-
(pdf, 475.0KB)
-
- Publisher copy:
- 10.5771/1615-634X-2017-1-101
-
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- Publisher:
- Nomos Verlagsgeseschaft Publisher's website
- Journal:
- Medien & Kommunikationswissenschaft Journal website
- Volume:
- 65
- Issue:
- 1
- Pages:
- 101-116
- Publication date:
- 2017-03-05
- Acceptance date:
- 2017-02-09
- DOI:
- ISSN:
-
1615-634X
- Pubs id:
-
pubs:693846
- URN:
-
uri:5c3b2909-4c79-4628-992f-ae5642162eec
- UUID:
-
uuid:5c3b2909-4c79-4628-992f-ae5642162eec
- Local pid:
- pubs:693846
- Copyright holder:
- Nomos Verlagsgesellschaft mbH
- Copyright date:
- 2017
- Notes:
- © 2017 Nomos Verlagsgesellschaft mbH & Co. KG. All rights reserved
Journal article
Das faktorielle Survey. Methodische Grundsätze, Anwendungen und Perspektiven einer innovativen Methode für die Kommunikationswissenschaft
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