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From Tinkering Around The Edge To Enhancing Revenue Growth: Supply Chain-New Product Development

Abstract:

Purpose – To expand beyond existing research on the integration of supply chain and new product development that has a limited focused on the need to pre-inform supply chain before product launch, the need for new product development to consider the impact of product design on supply chain operations and research has focused on ensuring product availability at the product launch. Design/methodology/approach – This research note suggests avenues forward and areas for practice and research to...

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Authors


Paul Chapman More by this author
Remko van Hoek More by this author
Publication date:
2006
URN:
uuid:5c190c91-7766-47c2-91a9-f9a4c8b98c1e
Local pid:
oai:eureka.sbs.ox.ac.uk:1956

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