Journal article
Know your audience: watermelon or c’onservative?
- Abstract:
- In the majority of mainstream communication thinking, ‘know your audience’ is repeated ad nauseam, almost as a mantra. My recent attendance at a climate change masterclass with @climategeorge from Climate Outreach, left me with the sense that, as communicators, we had forgotten our own discipline.
- Publication status:
- Published
- Peer review status:
- Not peer reviewed
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(Accepted manuscript, pdf, 70.0KB)
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Authors
Bibliographic Details
- Publisher:
- UKCIP Publisher's website
- Journal:
- UK Climate Impacts Programme Journal website
- Publication date:
- 2016-05-01
- Source identifiers:
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629313
Item Description
- Keywords:
- Pubs id:
-
pubs:629313
- UUID:
-
uuid:5bbf725a-b727-4541-8127-c3ba038cfc41
- Local pid:
- pubs:629313
- Deposit date:
- 2016-06-22
Terms of use
- Copyright holder:
- UK Climate Impacts Programme
- Copyright date:
- 2016
- Notes:
- UK Climate Impacts Programme (UKCIP) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. This means you can copy and redistribute the material in any medium or format, but you must credit the original source. You are not permitted to use the material for commercial purposes. Please see the license for more details.
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