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Journal article

Know your audience: watermelon or c’onservative?

Abstract:
In the majority of mainstream communication thinking, ‘know your audience’ is repeated ad nauseam, almost as a mantra. My recent attendance at a climate change masterclass with @climategeorge from Climate Outreach, left me with the sense that, as communicators, we had forgotten our own discipline.
Publication status:
Published
Peer review status:
Not peer reviewed
Version:
Accepted manuscript

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Institution:
University of Oxford
Department:
Oxford, SSD, SOGE, Environmental Change Institute
Role:
Author
Publisher:
UKCIP Publisher's website
Publication date:
2016-05-05
URN:
uuid:5bbf725a-b727-4541-8127-c3ba038cfc41
Source identifiers:
629313
Local pid:
pubs:629313

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