- Abstract:
-
People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent auditory, inputs. However, other sensory interfaces (e.g., including touch screens, together with a range of virtual, and augmented solutions) are increasingly being made available to people to interact online. Moreover, recent progress in the field of human-computer interaction means that ...
Expand abstract - Publication status:
- Published
- Peer review status:
- Peer reviewed
- Version:
- Accepted Manuscript
- Publisher:
- Elsevier Publisher's website
- Journal:
- Journal of Interactive Marketing Journal website
- Volume:
- 45
- Pages:
- 42-61
- Publication date:
- 2018-12-17
- Acceptance date:
- 2018-07-25
- DOI:
- EISSN:
-
1520-6653
- ISSN:
-
1094-9968
- Pubs id:
-
pubs:891251
- URN:
-
uri:5b31bbf6-b903-4048-a048-301595b6f0d4
- UUID:
-
uuid:5b31bbf6-b903-4048-a048-301595b6f0d4
- Local pid:
- pubs:891251
- Copyright holder:
- Direct Marketing Educational Foundation Inc
- Copyright date:
- 2018
- Notes:
- © 2018 Direct Marketing Educational Foundation Inc. All rights reserved. This is the accepted manuscript version of the article. The final version is available online from Elsevier at: http://10.1016/j.intmar.2018.07.004
Journal article
Digital sensory marketing: integrating new technologies into multisensory online experience
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