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Journal article

Digital sensory marketing: integrating new technologies into multisensory online experience

Abstract:

People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent auditory, inputs. However, other sensory interfaces (e.g., including touch screens, together with a range of virtual, and augmented solutions) are increasingly being made available to people to interact online. Moreover, recent progress in the field of human-computer interaction means that ...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted Manuscript

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Publisher copy:
10.1016/j.intmar.2018.07.004

Authors


Velasco, C More by this author
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Institution:
University of Oxford
Division:
Medical Sciences Division
Department:
Experimental Psychology
Oxford college:
Somerville College; Somerville College
ORCID:
0000-0003-2111-072X
Publisher:
Elsevier Publisher's website
Journal:
Journal of Interactive Marketing Journal website
Volume:
45
Pages:
42-61
Publication date:
2018-12-17
Acceptance date:
2018-07-25
DOI:
EISSN:
1520-6653
ISSN:
1094-9968
Pubs id:
pubs:891251
URN:
uri:5b31bbf6-b903-4048-a048-301595b6f0d4
UUID:
uuid:5b31bbf6-b903-4048-a048-301595b6f0d4
Local pid:
pubs:891251

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