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Cultures of the Internet: Five clusters of attitudes and beliefs among users in Britain

Subtitle:
Oxford Internet Survey 2013 Report
Abstract:

This paper examines patterns of beliefs and attitudes among Internet users in Britain. Using data from the 2013 Oxford Internet Survey (OxIS), we employ principal components analysis to identify four sets of beliefs and attitudes that capture most variance across fourteen items. This four dimensions were called enjoyable escape, instrumental efficiency, social facilitator, and problem generator. Hierarchical cluster analysis was then used to identify groups of respondents who cluster together...

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Publication status:
Published
Peer review status:
Not peer reviewed
Version:
Publisher's version

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Department:
Oxford, SSD, Oxford Internet Institute
Role:
Author
Publisher:
Oxford Internet Institute, University of Oxford Publisher's website
Publication date:
2014-02-09
Pubs id:
pubs:585740
URN:
uri:59617873-355c-40d3-94a3-d48f46587e1f
UUID:
uuid:59617873-355c-40d3-94a3-d48f46587e1f
Local pid:
pubs:585740

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