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Is choice-induced preference change long lasting?

Abstract:

The idea that decisions alter preferences has had a considerable influence on the field of psychology and underpins cognitive dissonance theory. Yet it is unknown whether choice-induced changes in preferences are long lasting or are transient manifestations seen in the immediate aftermath of decisions. In the research reported here, we investigated whether these changes in preferences are fleeting or stable. Participants rated vacation destinations before making hypothetical choices between d...

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Publication status:
Published

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Publisher copy:
10.1177/0956797612438733

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Institution:
University of Oxford
Department:
Oxford, MSD, Experimental Psychology
Journal:
Psychological science
Volume:
23
Issue:
10
Pages:
1123-1129
Publication date:
2012-10-05
DOI:
EISSN:
1467-9280
ISSN:
0956-7976
URN:
uuid:4ef12440-7b50-4ae2-9b29-d15204a62c58
Source identifiers:
359782
Local pid:
pubs:359782

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