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Bridging the digital and physical: the psychology of augmented reality

Abstract:

By blurring the boundaries between digital and physical realities, Augmented Reality (AR) is transforming consumers’ perceptions of themselves and their environments. This review demonstrates AR's capacity to influence consumer psychology and behavior in profound ways. We begin by providing a concise introduction to AR, considering its technical, practical, and theoretical properties. Next, we showcase a multi-disciplinary set of recent studies that explore AR's impact on psychological proces...

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Publication status:
Accepted
Peer review status:
Peer reviewed

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Institution:
University of Oxford
Division:
SSD
Department:
Saïd Business School
Role:
Author
Publisher:
Elsevier
Journal:
Current Opinion in Psychology More from this journal
Acceptance date:
2024-05-28
EISSN:
2352-2518
ISSN:
2352-250X
Language:
English
Keywords:
Pubs id:
2004381
Local pid:
pubs:2004381
Deposit date:
2024-06-04

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