Managing Strategic Change in a Mature Business

Journal article

The article draws on the experience of four sectors of the U.K. economy to suggest what the competetive conditions of the next decade might look like. The distinction is made between barries to entry and barries to success. Strategic management in the more successful companies appears to involve the common ability to sustain strategic flexibility. The majority of the piece indicates how this quality has been fashioned and how the process of its creation and maintenance has been managed in the...

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Authors: Pettigrew, A; Whipp, R; Rosenfeld, R

• Publication date: 1989-01-01