Report
Editorial analytics: How news media are developing and using audience data and metrics
- Abstract:
-
This Report shows how a subset of news organisations are developing distinct forms of what are called "editorial analytics". These are tailored around particular editorial priorities and organisational imperatives, e.g. they are built around particular kinds of journalism and particular business models. We also find that most news organisations are not there yet, but still use more generic and rudimentary approaches based on at-hand tools and metrics often primarily built for advertising. Jou...
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- Publication status:
- Published
- Peer review status:
- Peer reviewed
Actions
Authors
Bibliographic Details
- Publisher:
- Reuters Institute for the Study of Journalism Publisher's website
- Journal:
- Reuters Institute for the Study of Journalism Journal website
- Pages:
- 1-46
- Publication date:
- 2016-02-23
- ISBN:
- 9781907384158
Item Description
- Keywords:
- Pubs id:
-
pubs:614883
- UUID:
-
uuid:3e5e85d4-416d-42e6-8a58-c811ff5aa505
- Local pid:
- pubs:614883
- Source identifiers:
-
614883
- Deposit date:
- 2016-04-11
Terms of use
- Copyright date:
- 2016
- Notes:
- This is the publisher's version of the report. The final version is available online from the Reuters Institute at: https://reutersinstitute.politics.ox.ac.uk/our-research/editorial-analytics-how-news-media-are-developing-and-using-audience-data-and-metrics
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