Selective target processing: perceptual load or distractor salience?
Perceptual load theory (Lavie, 1995) states that participants cannot engage in focused attention when shown displays containing a low perceptual load, because attentional resources are not exhausted, whereas in high-load displays attention is always focused, because attentional resources are exhausted. An alternative "salience" hypothesis holds that the salience of distractors and not perceptual load per se determines selective attention. Three experiments were conducted to investigate the in...Expand abstract
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