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How To Move Supply Chain Beyond Cleaning Up After New Product Development

Abstract:

Purpose – Improving alignment between supply chain and new product development (NPD) can enhance market impact and revenue growth. Additionally, it can remove a lot of frustration for supply chain managers, who currently are often the last to find out about NPD, whereas their contribution is crucial when it comes to getting products to market on time and in the right volumes. Whereas a recent research note published in this journal offered possible avenues for progressing alignment between NP...

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Publication date:
2007-01-01
URN:
uuid:3b505da9-43c0-4b39-95b6-aace378d0c31
Local pid:
oai:eureka.sbs.ox.ac.uk:1953

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