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Après le Défi Américain: la Structure Multidivisionelle dans l’Europe Post-McKinsey

Abstract:

This paper examines the trajectory of the multidivisional structure in Europe during the 1980s and 1990s - i.e. after "the American challenge". As an American import, the multinational structure's continued success is doubted by both "national institutionalists", stressing the idiosyncracy of national management models, and "international institutionalists", stressing the transitory influence of American mangement models. The paper finds that in fact the American multinational has become an e...

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Publication date:
2003-01-01
URN:
uuid:3749cce1-5fcd-49d0-ae15-331fc30f528a
Local pid:
oai:eureka.sbs.ox.ac.uk:1793

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