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Interdependent Sampling and Social Influence

Abstract:

Most explanations of social influence focus on why individuals might want to agree with the opinions or attitudes of others. The authors propose a different explanation that assumes the attitudes of others influence only the activities and objects individuals are exposed to. For example, individuals are likely to be exposed to activities that their friends enjoy. The authors demonstrate that such influence over sampling behavior is sufficient to produce a social influence effect when individu...

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Publication date:
2007-04-05
URN:
uuid:322d3ce7-0725-44a4-be78-9e44f890e945
Local pid:
oai:eureka.sbs.ox.ac.uk:2628

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