Journal article
Introduction to special issue: the consumer in a connected world
- Abstract:
- Among the many technologies that have revolutionized marketing and consumer behavior over the last decade, mobile communications technologies, along with social media and other “connected” software and services run on mobile devices, have reinforced each other to radically change how people live their lives. Importantly, the notion of leading an interconnected life has taken on a broader, larger scale and much more complex meaning than it had in earlier technological eras.
- Publication status:
- Published
- Peer review status:
- Peer reviewed
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- Files:
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(Accepted manuscript, pdf, 197.7KB)
-
- Publisher copy:
- 10.1086/691974
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Authors
Bibliographic Details
- Publisher:
- University of Chicago Press Publisher's website
- Journal:
- Journal of the Association for Consumer Research Journal website
- Volume:
- 2
- Issue:
- 2
- Pages:
- 137-139
- Publication date:
- 2017-03-04
- Acceptance date:
- 2017-01-01
- DOI:
- EISSN:
-
2378-1823
- ISSN:
-
2378-1815
- Source identifiers:
-
696705
Item Description
- Pubs id:
-
pubs:696705
- UUID:
-
uuid:2f9a3a83-2860-4c42-bf69-81b5e887eb09
- Local pid:
- pubs:696705
- Deposit date:
- 2017-05-22
Terms of use
- Copyright holder:
- Association for Consumer Research
- Copyright date:
- 2017
- Notes:
- © 2017 the Association for Consumer Research. All rights reserved. This is the accepted manuscript version of the article. The final version is available online from University of Chicago Press at: 10.1086/691974
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