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Introduction to special issue: the consumer in a connected world

Abstract:
Among the many technologies that have revolutionized marketing and consumer behavior over the last decade, mobile communications technologies, along with social media and other “connected” software and services run on mobile devices, have reinforced each other to radically change how people live their lives. Importantly, the notion of leading an interconnected life has taken on a broader, larger scale and much more complex meaning than it had in earlier technological eras.
Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.1086/691974

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Institution:
University of Oxford
Oxford college:
Worcester College
Role:
Author
Publisher:
University of Chicago Press Publisher's website
Journal:
Journal of the Association for Consumer Research Journal website
Volume:
2
Issue:
2
Pages:
137-139
Publication date:
2017-03-04
Acceptance date:
2017-01-01
DOI:
EISSN:
2378-1823
ISSN:
2378-1815
Source identifiers:
696705
Pubs id:
pubs:696705
UUID:
uuid:2f9a3a83-2860-4c42-bf69-81b5e887eb09
Local pid:
pubs:696705
Deposit date:
2017-05-22

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