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Thesis

Essays on consumer behaviour and pricing

Abstract:

This dissertation is a collection of five essays examining different aspects of consumer and firm behavior in dynamic markets.

The first essay combines clickstreams of users at a major news website with Facebook activity data, to study if social networks complement or compete for online browsing time. This is the first empirical study to show that Facebook activity increases time spent on news sites. Online news consumption is a shared experience, as the activity of social network f...

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Institution:
University of Oxford
Oxford college:
Green Templeton College
Role:
Author

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Role:
Supervisor
Publication date:
2014
Type of award:
DPhil
Level of award:
Doctoral
Awarding institution:
Oxford University, UK
URN:
uuid:2f99d998-5536-44cc-aae1-99fb97f1a191
Local pid:
ora:10406

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