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Journal article

Grape expectations: the role of cognitive influences in color-flavor interactions.

Abstract:

Color conveys critical information about the flavor of food and drink by providing clues as to edibility, flavor identity, and flavor intensity. Despite the fact that more than 100 published papers have investigated the influence of color on flavor perception in humans, surprisingly little research has considered how cognitive and contextual constraints may mediate color-flavor interactions. In this review, we argue that the discrepancies demonstrated in previously-published color-flavor stud...

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Publication status:
Published

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Authors


Shankar, MU More by this author
Levitan, CA More by this author
Journal:
Consciousness and cognition
Volume:
19
Issue:
1
Pages:
380-390
Publication date:
2010-03-05
DOI:
EISSN:
1090-2376
ISSN:
1053-8100
URN:
uuid:2dd062c2-606f-41e8-90a0-f2b2a5918df1
Source identifiers:
10810
Local pid:
pubs:10810

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