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Journal article : Review

Sensehacking the guest’s multisensory hotel experience

Abstract:

This narrative review discusses the literature on contemporary sensory marketing as it applies to hotel design. The role of each of the guest’s senses in the different stages of the customer journey are highlighted, and the functional benefits (to the guest’s multisensory experience), and likely commercial gains, of engaging more effectively with the guest’s non-visual senses, both individually, and in combination, are reviewed. While the visual elements of hotel design are undoubtedly import...

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Publication status:
Published
Peer review status:
Peer reviewed

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Publisher copy:
10.3389/fpsyg.2022.1014818

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Institution:
University of Oxford
Division:
MSD
Department:
Experimental Psychology
Role:
Author
Publisher:
Frontiers Media
Journal:
Frontiers in Psychology More from this journal
Volume:
13
Article number:
1014818
Publication date:
2022-12-19
Acceptance date:
2022-11-21
DOI:
EISSN:
1664-1078
Language:
English
Keywords:
Subtype:
Review
Pubs id:
1319366
Local pid:
pubs:1319366
Deposit date:
2023-01-12

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