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Integration and search engine bias

Abstract:

We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads - even without integration. Integration can (but need not) lead to own-content bias. It can also benefit consumers by reducing the nuisance costs due to excessive advertising. Advertisers are more likely ...

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Publication status:
Published
Peer review status:
Peer reviewed
Version:
Accepted manuscript

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Files:
Publisher copy:
10.1111/1756-2171.12063

Authors


de Cornière, A More by this author
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Department:
Oxford, SSD, Oxford Internet Institute
Publisher:
Wiley Online Library Publisher's website
Journal:
The RAND Journal of Economics Journal website
Volume:
45
Issue:
3
Pages:
576–597
Publication date:
2014-07-25
DOI:
ISSN:
1756-2171 and 0741-6261
Pubs id:
pubs:478976
URN:
uri:273a2663-b817-4fe5-ada1-f0abdc46adbc
UUID:
uuid:273a2663-b817-4fe5-ada1-f0abdc46adbc
Local pid:
pubs:478976

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